Get More ROI From
Your Marketing Vendors Without Spending Another Dollar
Download the free Growth Alignment Framework and discover the proven 6-step system to align your marketing partners, eliminate wasted spend, and drive measurable revenue growth.
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You're Spending Thousands on Marketing Vendors, But Can You Connect It to Revenue?
If you're like most business leaders, you're juggling multiple marketing vendors:
- A paid search agency
- A social media team
- An SEO consultant
- An email marketing platform
- Maybe a PR firm or content creator
Each one sends you monthly reports filled with impressive-looking metrics.
But here's the problem:
- They're all working in silos
- Their campaigns compete instead of coordinate
- No one reports on the same metrics
- You can't connect spend to actual revenue
- Budget gets wasted on duplication and misalignment
The result? You're probably wasting 20-30% of your marketing budget due to poor vendor alignment.
That's $20,000-$30,000 per $100,000 spent. Just... gone.
The Solution Isn't New Vendors. It's Alignment.
I've worked with dozens of companies spending $50K-$5M annually on marketing.
The companies getting the best results aren't the ones with the fanciest vendors or biggest budgets.
They're the ones with alignment.
That's why I created the Growth Alignment Framework—a proven 6-step system to get all your marketing partners working together toward the same revenue goals.
Here's what happens when you implement this framework:
- Your vendors start coordinating instead of competing
- You eliminate wasted spend from duplication and misalignment
- Everyone reports on metrics that connect to revenue
- You can finally answer: "What's our marketing ROI?"
- Your cost per acquisition drops 20-40% without new spend
Inside the Growth Alignment Framework
1
Know Your Numbers First
Before you can optimize anything, you need clarity on your goals and funnel metrics.
You'll learn how to:
- Calculate your true cost per acquisition
- Map your complete funnel from traffic to revenue
- Set cost targets for each marketing channel
- Share these numbers with every vendor
Includes: Funnel calculator template, cost target worksheet
2
Align Vendor Metrics to Business Outcomes
Get everyone reporting on the same metrics that actually matter.
You'll learn how to:
- Standardize reporting across all vendors
- Track CPL, CPA, and ROI (not vanity metrics)
- Compare vendor performance side-by-side
- Hold vendors accountable to revenue outcomes
Includes: Vendor report template, performance dashboard example
3
Build a Unified Campaign Calendar
Coordinate your marketing so vendors work together instead of competing.
You'll learn how to:
- Map your annual marketing initiatives
- Align all vendors to the same campaign schedule
- Eliminate competing campaigns and wasted spend
- Run monthly coordination meetings
Includes: Campaign calendar template, meeting agenda
4
Create Accountability Through Joint Reviews
Stop the finger-pointing. Get vendors working as a team.
You'll learn how to:
- Run bi-weekly vendor sync meetings
- Facilitate quarterly business reviews
- Create transparency and shared accountability
- Eliminate silos and blame-shifting
Includes: Meeting structure guide, QBR presentation template
5
Optimize and Scale
Systematically improve performance and scale what works.
You'll learn how to:
- Identify your highest-performing channels
- Require quarterly testing from each vendor
- Reallocate budget based on performance
- Drive continuous improvement
Includes: Testing framework, optimization tracker spreadsheet
6
Strategic Oversight Through Fractional CMO Support
Determine if you need a marketing leader to own the strategy.
You'll learn how to:
- When you need strategic marketing leadership
- Fractional vs. full-time CMO decision framework
- What to look for in a marketing leader
- How to structure the role for success
Includes: Self-assessment quiz, role definition template
Real Results From Real Companies
Companies that have implemented the Growth Alignment Framework have achieved:
40%
Reduction in Cost Per Acquisition
Without spending an extra dollar
2-3x
Improvement in Marketing ROI
Same vendors, same budget
83%
More Customers
With the same marketing spend
10+
Hours Per Week Saved
No more playing traffic cop
"The framework didn't require any fancy new tools or expensive consultants. It's just structure and accountability. I can't believe we were operating without it for so long."
— Sarah M., VP of Marketing
B2B Manufacturing Company
Results: Cut CPA from $1,850 to $1,090 in 6 months
Is This Framework Right For You?
This framework is perfect for you if:
- You're spending $50K+ per year on marketing with multiple vendors
- You can't clearly connect your marketing spend to revenue results
- You're frustrated with vendors working in silos and competing
- You spend 10+ hours per week coordinating between marketing partners
- You suspect you're wasting budget on duplication and misalignment
- You get lots of impressive-looking reports but can't determine ROI
- You're a CEO, CMO, VP of Marketing, or Marketing Director
- You want to grow revenue without increasing marketing spend
This framework is NOT for you if:
- You're spending less than $50K/year on marketing (not enough complexity)
- You only work with one marketing vendor (no alignment issues)
- You already have crystal-clear ROI tracking and vendor coordination
- You're looking for tactical tips (this is strategic framework)
About Chris Sheppard
Chris Sheppard is the founder of Sheppard Consulting Group, a fractional CMO and marketing strategy consultancy that helps businesses turn marketing investments into measurable revenue results.
With over a decade of experience managing multi-million dollar marketing budgets and coordinating dozens of vendor relationships, Chris has developed a proven system for getting maximum ROI from marketing partnerships.
He's helped companies ranging from fast-growing startups to established enterprises:
- Cut cost per acquisition by 40% without additional spend
- Double and triple marketing ROI through better vendor alignment
- Recover 10+ hours per week of executive time
- Build scalable marketing systems that drive predictable growth
His mission is simple: help business leaders get more from their current marketing investments through structure, alignment, and accountability.
Ready to Align Your Marketing for Maximum ROI?
Download the Growth Alignment Framework now and start getting more from your marketing vendors.
Here's what you'll get instantly:
- The complete 6-step framework (PDF)
- Vendor alignment checklist
- Funnel calculator template
- Standardized reporting template
- Campaign calendar template
- QBR meeting agenda
- 90-day implementation roadmap
Plus, you'll receive:
- Email series with deeper insights on each framework step
- Real-world case studies and examples
- Tips for overcoming common implementation challenges
No credit card required. No sales calls. Just instant access to the complete framework.
Frequently Asked Questions
Q: Is this really free?
Yes, completely free. No credit card required. I created this framework to help business leaders get more from their marketing investments. If you find it valuable and want help implementing it, you can book a strategy session—but there's zero obligation.
Q: How long does it take to implement?
You can implement the basic structure in 2-3 hours. Getting full alignment typically takes 90 days as you roll out each step systematically. The framework includes a 90-day implementation roadmap to guide you.
Q: Will this work if I only have 2-3 vendors?
Absolutely. Even with just 2-3 vendors, misalignment can waste 20-30% of your budget. The framework scales to any number of marketing partners.
Q: Do I need to fire my current vendors?
No! That's the point. This framework is about getting more from your existing vendors through better alignment. Most companies see dramatic improvements with the same team—they just start working together instead of in silos.
Q: What if my vendors resist this structure?
Good vendors appreciate clear goals and accountability. If a vendor resists reporting on ROI metrics or participating in joint reviews, that tells you something important. The framework includes scripts for introducing these changes to your vendors.
Q: Can I implement this myself or do I need help?
The framework is designed to be self-implemented. Everything you need is included. That said, if you want a partner to help you execute it or a fractional CMO to own the ongoing management, I'm happy to discuss that on a strategy call.
Q: What format is the framework delivered in?
You'll receive a professionally designed PDF (approximately 20 pages) with all 6 steps, plus downloadable templates in common formats (Excel, Google Sheets, Word, Google Docs).